With the advent of modern technology comes the plethora of social media websites that enable powerful news sharing and business empowerment. Twitter is one of the platforms that continues to soar vast heights. With 126 million daily active users, it is a clear testament of Twitter’s powerful presence in the digital world.
With that in mind, harnessing Twitter’s strong following is essential especially for NGOs and businesses who wish to attract potential partners, or simply promote their projects. One tweet and an NGO’s advocacy can reach millions of people worldwide thanks to the like and retweet function. Here are some reasons to help you consider creating a Twitter account for your NGO.
- Simple yet Creative
Twitter’s premise is users being able to express their thoughts through “tweets”, derived from the short chirps produced by birds. The social media platform is known for its 140-character limit, but as of writing it is now increased to a total of 280-limit. It’s still short for most people, but Twitter’s character limit actually works best for quick updates and information. The fun part here is actually coming up with something compelling and creative given the short word limit. It can be exciting and mind stimulating at the same time.
- Hashtags are everyone’s best friend
Do you often see those pound sign attached to people’s tweets or posts? Fear not, we’re not talking about tricky math equations here. Hashtags, as what they are called, are metadata tags used by social media websites like Twitter to allow quick search of relevant theme or content to the said hashtag. Through it, NGOs can take advantage of Twitter’s strong user base. Once you’ve picked the appropriate hashtag to your tweet, people can now participate in the conversation or inquire about your tweet.
- Real-time connection
Users who wish to know more about a certain business or cause can just hit the “Follow” button and start a conversation. For NGOs, it could mean sending a message to a potential client or partner once they’ve followed their profile. Twitter’s Direct Message feature allows for seamless communication and with the right amount of persuasion, it could translate to a growing relationship between organizations and NGOs alike.
- Free is the key
Twitter is a free social networking platform. Creating an account doesn’t require any payment, but the most important thing is anyone can share a tweet for free. It’s basically cost-free marketing, and for NGOs who are promoting their collaterals online, one tweet can reach all their followers without a hassle.