It is no secret that social media is one of the most powerful platforms available right now for disseminating information and promoting a cause. Facebook alone, with its 2.38 billion monthly active users worldwide (Statista, 2019) is a proof of how social media can be used to connect people, and most importantly, instigate impact.
For Facebook, its popularity as a social networking site can bring a multitude of benefits to a nonprofit. It is one of the platforms that offer a plethora of features to suit every organization’s need. But for an average user especially a beginner, using Facebook to launch a campaign can be overwhelming. With all those features right in-front of you, it can be really confusing on where to start. Here, we will share some tips and tricks on how to create a successful campaign on Facebook.
Be clear with your voice
Before creating a Facebook campaign, it should be clear from the start the message that you want to convey. Your intentions should bring you to your goal, so it is highly important to frame your idea in the clearest way as possible. After all, people shouldn’t be left confused or wondering after seeing your campaign in their news feed.
Your audience matter
You may have come across this tip several times, and it can be really repetitive. But knowing your audience is one thing you should never forget, because they matter. Identify the market your organization is trying to serve—that way you will be able polish your campaign based on the taste of your audience. After launching your Facebook campaign, the next step is to listen. Again, your audience matter so it is imperative for you to listen to their comments and suggestions.
Plan your social media strategy
One cannot launch an effective Facebook campaign without first coming up with an organized social media plan. Start with a calendar and schedule your campaign depending on geography and taste. By creating a detailed strategy, you can outline your campaign efficiently without bombarding your audience while also knowing how much money you will need to spend for your campaign, if needed.
Capture them with creativity
A compelling Facebook campaign is not just clear, it should be creative too. You don’t want to see your campaign living like a ghost because of its lifeless content. Always keep in mind that most people prefer engaging and exciting content. Play with words and splash your campaign with some art.
Optimize your campaign for all platforms
You don’t expect your audience to be staring at their personal computers or laptops the whole day. In fact, people nowadays are always on the go and rely on their smartphones to browse social media and read emails. With that said, it is important for you to optimize your campaign for all kinds of platforms—whether it’s desktop, mobile or tablet. You can be sure that your content will be displayed nicely despite the screen size difference or even resolution types.
Have some boost
So you’ve finally launched your first ever campaign on Facebook. The next step would probably to monitor how your campaign is going along in the digital space. Maximum engagement is everyone’s dream, but sometimes despite having a clever caption or appropriate hashtag is not enough to push your campaign and make it visible for a considerable amount of time. This is where boosting comes in, and while it involves a little spending, giving your campaign some boost will help it land the visibility you need.