LinkedIn, despite bearing some similarities with sites such as Facebook, is a whole different platform. It used to be an avenue for people looking for a job and while it’s still the same today, it evolved to cater not just job seekers but businesses and organizations as well.
With over 570 million users and over 260 million monthly active users, LinkedIn stands as a powerful tool for brand awareness and creating corporate connections. With its plethora of features, it can be quite challenging to use it for your advantage. Below are some advices you can use to make the most out of your LinkedIn page.
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Be consistent with your brand
Good content is your key to invite more visitors and followers to your company or brand page. Posting or sharing content that is irrelevant to your brand or main advocacy can veer away potential connections. Stick with your voice and you’ll attract the right audience you are seeking.
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Make your page SEO-friendly
Optimizing your LinkedIn page for SEO is a tried and tested solution to invite more people to check your company page and eventually interact with you. SEO does not only drive traffic to your page, but also help you create content faithful to your brand.
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Create a strong “About” section
Your “about” section is very important because this is where you will heavily promote your page or brand. Your mission, vision, values and alike can make or break potential connections so try making it short but compelling enough to instantly connect with new people.
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Post regularly
The ultimate goal is to increase followers and maintain the existing ones so it is highly suggested to post timely and relevant content to keep your audience engaged. Check your page analytics to review the most optimal time to share and what content works best to your audience.
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Be in the know with hashtags
Hashtags are no strangers when it comes to the social media world. Reach multiple audiences by putting relevant and powerful hashtags to your content. These metadata tag popular in the form of number sign is a conversation starter and can help you land big engagement in a flash.
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Master employee engagement
Maximize employee engagement and encourage them to share your page to their friends, family or other colleagues. Having more people share your page means more chances of getting it noticed and viewed by people across the vast space of LinkedIn.
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