8 Effective Tips to Increase Your Email Signups
Email blogs and newsletters is undoubtedly one of the most popular forms of digital marketing. It’s easy to create and with its power to reach multiple audiences despite the platform differences makes it a valuable asset to promote your brand or specific cause.
Perfecting your newsletter or blog, however, is just one of the many steps. A good content is very achievable especially if you have a dedicated content team, but what about a good email signup? Your subscribers are your most valuable asset, they’re the ones receiving your newsletter so it is highly important to not just maintain them, but increase their number.
This is where the expression “the more, the merrier” comes in. In a digital marketing perspective, the more subscribers, the better engagement. Your primary goal is to promote your brand to a bigger audience so we’ve listed down some helpful tips to help you grow your newsletter or blog subscribers.
Simplify your email opt-in form
This is the first step in acquiring new subscribers and it’s important for you to make it as easy as pie for everyone. Your opt-in form should be found on the first page of your site and should only contain one field which is email address—the simpler and shorter opt-in form, the more likely someone will sign up to your newsletter.
Invite them through persuasive offers and rewards
Nowadays, most people are enticed when they are offered something in return. While this can be expensive, try considering offering compelling offers like a discount rate for the first 10 subscribers, for example. You can also give freebies for those who subscribe to your newsletter. This tip should help you encourage more people to check out your newsletter.
Flaunt your credibility
Say you already have a big number of subscribers, you can use this to impress future sign-ups. Letting your audience know about your credibility and expertise should help assure them that they are subscribing to something with substance.
Consider pop-up opt-ins
Not all pop-ups are annoying. In this case, pop-up opt-ins can help increase your subscribers through a constant reminder. You can choose pop-up designs that are not too intrusive, and also include a list of subscriber-only benefits to persuade them more in subscribing to your newsletter or blog.
Boost through personal connections
Your subscribers aren’t just the audiences to your content, but also your channel to spread the word about your newsletter. Encourage your subscribers to forward or share your newsletter or blog to their personal networks. Through this, more people will notice and will take interest to sign-up.
Produce compelling content
There’s no better way of increasing your subscriber list than producing compelling and noteworthy content. It promotes positive feedback, thus increasing the chances of your subscribers recommending it to their personal network.
Harness the power of social media
It’s no secret that social media is an effective tool in spreading information so it fits as a perfect platform for you to share your newsletter and blog. Increase your mailing list by sending out “invite posts” to sites such as Facebook or Twitter complete with graphics of your brand credibility to keep your readers or potential subscribers engaged.
Send an immediate thank-you note
Show some gratitude to your new subscribers through a thank-you note or a confirmation page. This does not only boost the reputation of your organization but also help in retaining your subscribers by building a healthy relationship with them.
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