Let’s face it, an advocacy or cause is pointless if it there are no active audience supporting it. No matter how good the foundation is, a strong support is needed to boost and maximize its potential. Because of that, most NGOs scurry up with multiple ways on how to increase readership and following while maintaining seasoned subscribers.
In this competitive business, it can be daunting to gain retention especially when there are hundreds or even thousands of organizations with the same platform as yours. Content variation is a whole different aspect and people are always looking for original content—something attention grabbing but most importantly, thought provoking. It can be confusing on where to start, but here are some tips on how to successfully retain your email campaign subscribers.
- Strive for a great service
This tip is as simple as putting yourself in your subscriber’s shoes. Will you continue subscribing to something that isn’t worth of your time and maybe even money? This could mean poor content to lack of innovative ideas. In-order to prevent your email subscribers from unsubscribing, strive for a great service. Pay attention to grammatical or typographical errors. Listen to complaints constructively and always come up with something new. This will not only make them stick to your email campaign, but also encourage them share it to their respective networks.
- Feed your subscribers with loads of information
Your subscribers don’t hang onto your email campaign for nothing. Most people crave for new ideas and learnings and it is important for an NGO to come up with activities that feed their inquisitive minds. An example of this include live webinars and educational materials. This will not only help you keep your subscribers, but also gain good reputation to your organization.
- Engage with your subscribers
In email campaigns and newsletters, it isn’t all about positive remarks and good feedbacks. There will be negative reactions and NGOs must be ready to answer them constructively and resolve as soon as possible. Listening to your subscribers is equally important, as you are giving them complete participation to your product or service. This can be achieved through forums or even chatrooms. Suggestions wouldn’t hurt your campaign.
- Recognize and appreciate your subscribers
Engaging with your subscribers doesn’t stop in just listening to their suggestions. Recognizing and appreciating their loyalty or support for example, could help you grow a lasting relationship with them. Come up with a gift or surprise, it could be a free product or a special discount to your service. Appreciation is just one step, but it could mean big for your subscribers.
- Allow your subscribers to have some control
In the digital world, there’s this thing called “email marketing fatigue”, and it’s surprising to know that it is one of the many reasons why people unsubscribe to an email campaign. So what does it actually mean? NGOs can lose followers and subscribers if they keep on spamming or flooding them with newsletters. Let them have email preferences, like when or how do they want to receive your campaign. Giving your subscribers freedom and options is one way of maintaining a healthy connection with them.
